GEO for Law Firms & Tax Practices: Where Does AI Send Clients?
Prospective clients describe a divorce, an inheritance, or a tax problem to AI and ask which local practice can help. Intrix shows whether your firm appears, how it is described, and which sources support the answer, with guidance on what to change.
What do prospective clients ask AI?
Location, family circumstances, and business structure can turn a broad search into a specific request for help. Questions your intake staff already hear can be a starting point.
- Can you suggest a divorce attorney in Chicago who handles custody disputes and division of a family business?
- I inherited a rental property in California. Should I speak with an estate attorney or a tax professional first?
- I run an online store as a sole proprietor in Austin. Which tax practices handle bookkeeping and federal tax returns for businesses like mine?
- My employer hasn't paid my final wages. What kind of attorney should I contact?
- How do divorce attorneys charge, and what should I ask about fees before hiring one?
Which sources shape legal and tax answers?
Intrix's Korean-language legal findings show citations concentrated in public sources. They offer context for examining both practice information and the sources behind legal explanations, rather than a forecast for the US market.
Statutes, courts, and professional bodies
In the Korean-language legal findings, AI frequently cited public sources such as legal information services, courts, and bar associations. Citations were more concentrated in a small set of domains than in other industries.
Citations beyond search rankings
In Intrix's measurement of 144 Korean-language questions across 6 industries, overlap between AI-cited sites and Google's top 30 sites was 31% for the attorney category. That finding gives firms a reason to examine AI citations separately from search rankings; it is not US market data.
Practice areas in public directories
The Korean-language findings included a case where citations increased after practice-area information was added to a public professional directory. Information about a firm's work outside its own website can also serve as a source for AI answers.
Practice websites in fee questions
For price and fee questions in the Korean-language findings, AI frequently cited business websites. Pages other than the dedicated pricing page were cited more often than the pricing page itself.
Why a relevant practice can be left out
The directory doesn't show the practice area
A firm may handle divorce or estate matters without that work appearing in its public directory entry. That leaves less source material connecting the firm to a client's specific problem, even when its own website describes the work.
The firm is introduced under the wrong name
Intrix's Korean-language findings included cases where AI used incorrect office names. A mention under the wrong name may leave a prospective client unable to find the practice it refers to.
AI cannot read the practice description
If AI cannot read the substance of a firm's website, it has less material to cite about the legal or tax work the firm handles. A practice description clients can see may therefore be absent from AI answers.
What your practice gets from Intrix
First Check provides a dashboard and report covering your firm's presence, descriptions, competitors, and cited sources, plus a website diagnosis and guidance on fixes. Regular Comparison adds trends in mentions and citations, competitor differences, and improvement tasks. AI Agent Run Check provides results for inquiry flows, screens showing where progress stopped, and a recheck after changes.
Frequently asked questions
Other industries: Hospitals & Clinics, Financial Services, Ecommerce & DTC, Software & SaaS, Education & Training, Industrial Manufacturing
Does this include a review of attorney or tax-practice advertising rules?
Intrix provides analysis of how AI describes your practice and the sources it references, along with a website diagnosis and guidance on fixes. Have your practice separately review proposed public copy for compliance with the advertising rules that apply to it.
Why check AI answers if our search rankings are strong?
The Korean-language measurement cited above found only partial overlap between top search sites and AI-cited sites in the attorney category. First Check shows how AI actually describes your firm and which sources the answers reference.
Can we get the reporting without commissioning website changes?
You can use Regular Comparison for measurement alone, without website changes. The dashboard shows results across runs, competitor differences, and improvement tasks; you can preview the screens through the sample dashboard link on this page.
Can you also check whether AI can complete our inquiry form?
AI Agent Run Check provides inquiry-flow results and screens showing where progress stopped. Checks stop before submission by default; flows you approve include a test submission to check that entered details are passed on and that the submission result is clear.