Legal
Privacy Policy
Last updated: July 11, 2026
This English version is provided for reference. If it differs from the Korean version, the Korean version prevails.
Intrix Inc. (the “Company”) values your personal information and complies with the Personal Information Protection Act of the Republic of Korea (개인정보 보호법) and related laws. This policy explains the purposes, categories, retention periods, and third-party disclosure of personal information collected on the website operated by the Company (intrix.kr).
1. Personal information collected and collection methods
The Company collects the following information to provide its services.
- Contact form: Name, email address, affiliated hospital or organization (optional), and inquiry details.
- Free website check: Name, email address, address of the website to be assessed, assessment results, and consultation progress status.
- Referral information (first visit): The first page visited, the referring page address at that time, referral channel category (search, AI search, social media, advertising, etc.), time of the first visit, and UTM campaign information (if available).
- Referral information (last visit): The referring page address and referral channel category for the visit immediately before an inquiry.
- Automatically collected information: IP address, date and time of visits, browser and operating system information, cookies, and usage records (including Google Analytics 4).
- Behavioral records: Mouse movements and click locations, scroll depth, and the sequence of on-screen interactions (for Microsoft Clarity session replay and heatmap analysis). Content entered in input fields is masked and is not collected.
- Bot and automated request records: Request IP address, User-Agent, request time, and path (access records for search and AI crawlers). Request IP addresses are used only for comparison with official IP ranges to identify impersonation, and are not used for advertising or profiling.
- IP processing: IP addresses in visitor page navigation records are stored in an irreversible form (hash), and the original addresses are not retained. For browser information, only the browser family (e.g., Chrome or Safari) and whether it is automated are retained; the original User-Agent is not stored.
2. Purposes of collecting and using personal information
- Responding to partnership and service inquiries.
- Performing automated SEO and GEO assessments and providing results.
- Analyzing service outcomes from referral channels through consultation and contracts.
- Analyzing visit statistics to improve service quality.
- Fulfilling legal obligations.
3. Retention and use periods
Personal information is destroyed immediately after the collection purpose has been fulfilled. However, the following records are retained for the periods required by applicable laws.
- Records relating to contracts or withdrawal of offers: 5 years (the Republic of Korea’s Act on the Consumer Protection in Electronic Commerce, Etc., 전자상거래법).
- Records relating to consumer complaints or dispute resolution: 3 years (the Republic of Korea’s Act on the Consumer Protection in Electronic Commerce, Etc., 전자상거래법).
Values stored in your browser to identify referral channels expire automatically after the periods below. You can delete them at any time using your browser’s cookie and site data deletion function.
- First-visit referral information: 90 days.
- Last-visit referral information: 30 days.
Bot and automated request records are retained on the server to monitor crawler access trends. They are not used for purposes other than identifying impersonation and compiling access statistics.
4. Disclosure of personal information to third parties
As a rule, the Company does not disclose your personal information to third parties. Exceptions apply where you have given prior consent or disclosure is based on law.
5. Outsourced processing of personal information
The Company outsources the following processing activities to support service delivery.
- Google LLC: Website visit statistics analysis (Google Analytics 4).
- Microsoft Corporation: Website behavior analysis (Microsoft Clarity: session replay and heatmaps).
- Railway: Server and database hosting.
6. Your rights and how to exercise them
You may request access to, correction or deletion of, or suspension of processing of your collected personal information at any time. Send requests to the privacy officer’s email address below. The Company will take action within 10 days.
7. Destruction of personal information
Personal information is destroyed without delay when its retention period has expired or its processing purpose has been fulfilled. Electronic files are deleted using methods that prevent recovery, and printed materials are shredded or incinerated.
8. Use of cookies
The Company collects visit and conversion statistics through first-party cookies that connect the initial referral channel to an inquiry, and through Google Analytics 4. First-party cookies may store landing page, referrer, and UTM information, but do not store names or email addresses. You may delete or reject cookies in your browser settings, although doing so may reduce the accuracy of referral analysis.
9. Privacy officer
- Contact: Privacy Officer, Intrix Inc.
- Email: [email protected]
You may also contact the following organizations to report or seek advice on personal information infringements.
- Personal Information Infringement Report Center: privacy.kisa.or.kr · 118 (no area code within Korea).
- Personal Information Dispute Mediation Committee: www.kopico.go.kr · 1833-6972.
10. Notice of policy changes
Changes to this policy will be announced on the website 7 days before taking effect. Changes required by law or instructions from the relevant authorities may take effect immediately.
Revision history
- 2026-09-03: Added explicit entries for bot and automated request records and IP processing (hashed storage of visitor IP addresses and no storage of original User-Agent strings). This change explains existing processing in greater detail rather than expanding the scope of collection.