What we do

From AI search diagnosis to improvement

Intrix quickly finds why AI does not cite your brand and proposes efficient fixes. Regular measurement dashboards then track improvement effects and competitor changes. We design questions and analyze AI answers to see how your brand is introduced. The findings guide information improvements and follow-up work. Companies that need ongoing observation can use AI search monitoring without changing their websites.

01 · Question design

Design measurement questions

We analyze the wording customers actually search for and use it to create measurement questions. The number of questions and repetitions depends on your industry and measurement goals.

Question wording comes from actual search demand.

Measurement question list
Measurement question list · Illustrative data
02 · Answer measurement

Collect and analyze AI answers

We check brand mentions and cited sources in answers from each model. Where candidate information is available, we analyze those records too. Items we cannot verify are marked separately.

An answer can name a company without using search. We count citations and mentions separately.

Results by measurement round
Results by measurement round · Illustrative data
03 · Description checks

Check brand descriptions and information accuracy

We link key statements about your brand to the original answer. We compare them with registered official information and distinguish matches, mismatches, missing mentions and cases we cannot judge.

Descriptions extracted from answers are checked against the original text. Their factual accuracy is checked separately against official information.

Information accuracy check
Information accuracy check · Illustrative data
04 · Competitive analysis

Compare competitors and cited sources

We compare competitors and pages cited for the same questions. We review how specific the information is, how it is organized and how it relates to the question, then identify improvements.

We compare the sources linked in the answers. Search process records are analyzed only to the extent each model provides them.

Competitor page comparison
Competitor page comparison · Illustrative data
05 · Improvements

Improve brand information

Within the agreed scope, we improve website information, content and technical elements. We support correction requests for inaccurate information on external sites and divide implementation responsibilities with your internal owner.

The scope is based on measurement results and itemized in the quote.

Learn more: GEO Improvement Project

External information collection
External information collection · Illustrative data
06 · Repeat measurement

Track changes and follow up

We repeat measurements regularly with the same questions to monitor changes. We also manage changes in the materials AI refers to and cites about your brand.

We record the publication status of external materials separately from whether AI answers cite them.

Learn more: Regular Comparison

External asset register
External asset register · Illustrative data